Elliot Zwiebach has been with Supermarket News for more than 45 years a span difficult for him to comprehend, having once been the youngest reporter on the staff. During that time he has covered all aspects of the industry and interviewed everyone from Byron Allumbaugh to Tom Zaucha. He has always been based in Los Angeles and has worked out of his home since 1992 though his native accent and those 6 a.m. phone calls have made it clear most people believe he’s based in New York.
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