Show Sources is a privacy-first journalist directory, AI-assisted pitch composer, and unified inbox — built for comms teams who care about hit rates, not vanity metrics.
We index publicly available information about journalists — their bylines, beats, outlets, and public profiles — and turn it into a searchable directory comms teams can actually use. Then we layer pitching, inbox, and AI tools on top, so the entire workflow lives in one place.
The PR tools market is dominated by databases that haven't shipped a meaningful feature in five years. Pricing is opaque, contacts are stale, and the inbox lives somewhere else entirely. Comms teams paste between four tools to send a single pitch.
We thought it should be one product, with a directory you trust, AI that drafts pitches that don't sound like AI wrote them, and an inbox that closes the loop on every reply. So we built it.
Show Sources is headquartered in London with a New York office. The team is fully distributed across the UK, EU, and the Americas. Customers range from solo founders running their own PR to in-house teams at fast-growing tech companies.
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